original bikes. original people. original as you.

cortina & lemon continue to shape their bold brand story with two new films in the original as you campaign, and we’re proud to have been part of both.

for film 1, we sourced standout talent who perfectly captured the spirit of the campaign: authentic, expressive, and unmistakably original. just like the bikes they ride - made for anyone who dares to do things their own way.

we love being part of campaigns that celebrate individuality and confidence, with a playful edge. this one ticks all the boxes.