silence. social. hate.

Ajax has launched a new campaign to combat social hate. To silence social hate they introduce their new social code of conduct. A zero-tolerance approach to hate on their social channels, in collaboration with Ziggo.

in collaboration with One:Nil, and Freshmen Media, we managed the casting and provided three young models aged between 7 and 11. the campaign focuses on addressing online hate and promoting respectful behavior, both on and off the field. the children played a powerful role in delivering the message, together with Ajax players Jordan Henderson, Remko Pasveer and Regina van Eijk. we are proud to have contributed to a socially relevant issue within the sports world through this impactful campaign.

learn more about the campaign here.